Automotive
Summit Detailing
Outcome
+40% online bookings
How we build
Compact, engineering-first delivery. Fast previews. Clean handoffs.
Engineering principles
- Small, verifiable steps over big reveals
- Type safety and linting enforced in CI
- Accessibility and performance by default
- Transparent scope, changelog, and estimates
- No vendor lock-in: portable code and docs
Communication
- Founder-led point of contact
- Weekly loom or written update
- Preview links for every change
- Shared backlog with priorities
- Response: < 1 business day
Quality & risk
- Branch PR checks and preview envs
- Visual and functional smoke tests
- Rollback plan per deployment
- Launch checklist with owners
- Post-launch metrics watch
Delivery flow
- 1) Discover
Goals, constraints, success metrics. One-page plan + estimate.
- 2) Build
Short cycles. Preview links. CI checks. Changelog per release.
- 3) Launch & measure
Production deploy. Performance and SEO checks. Incident plan and next steps.
Stack & repo
- Next.js (App Router), TypeScript, Tailwind
- Vercel deploys with previews
- Prisma/Postgres when needed
- Sanity or Markdown CMS
- Env-managed secrets and scripts
Perf & SEO checks
- Lighthouse lab runs, WebPageTest
- Performance targets tracked for key pages
- Structured data, sitemaps, canonicals
- Image/font strategy, cache policy
- Analytics events on CTAs/forms
QA & monitoring
- Preview QA script per feature
- 404/500 and edge cases validated
- Sentry-ready hook points
- Uptime and SSL checks
- Post-launch report with metrics
Launch checklist (excerpt)
- Domains, redirects, and DNS verified
- Robots, sitemap, and canonical URLs
- Open Graph and meta previews
- Analytics + events validated
- Backups and rollback path tested
What this process delivers
Restaurant
Giovanni’s Restaurant
Outcome
Top-3 local rank
Fitness
FitCoach
Outcome
+33% mobile conversions
Next step
Schedule a quick call. Get a one-page plan with scope, effort, and timeline.